Our primary focus is to train you with the necessary skill set to get you placed for not just a job but a career in the car business. We have now placed over 1000 candidates with 250 top performers throughout the lower mainland!

New The Auto Trainer Online Will Teach You How To:
  • Improve your confidence with one on one interactions
  • Learn the art of persuasive selling techniques without being “pushy”
  • Ask intelligent questions to gather the right information
  • Use active listening skills to understand the customers needs
  • Master the sales cycle by learning from an experienced Mentor and Coach!
Allow us to leverage our 25 years plus of experience and get you the results you deserve! It’s about finding you the right FIT – and it’s what we do best.



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We are excited about The Auto Trainer program and we look forward to a continued relationship with Mr Iacobazzi to help people get in this business as well as help the Dealerships hire trained individuals

Joshua Peters New Car Dealers Association Dealer Relations
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here is no shadow of doubt in my mind in recommending Paul ‘s training. You are going to be 6 months ahead in the auto sales career. His experience, knowledge and his great personality makes him a great mentor.

Sirin Varanas
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however Paul gives you the ability through his knowledge of sales to unlock your inner potential. I was able to achieve things I didn’t think I was capable of

Ryan Killeen Destination Honda
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“I have known Paul for 20 + years. His strength in one word… Leadership.”Over the last 20+ years that Paul and I have been in the Auto Industry, I have seen him Manage sales forces in dealerships both small and large,

Rudy Engstrom Fleet Manager, Professional AutoBroker 25 Year Auto Industry Manager
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Paul Iacobazzi has not only hired several new people for us but he has also spent time improving our existing staff with creative new ideas on phone calls and lease seminars. His style is motivating and inspiring to all sales staff.

Fahim Gadallah Dealer Principal CEO
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Paul has worked in the automotive industry for a number of years now and knows how to sell cars. He has worked in sales, sales management and loves to teach others.

Ian Nethercott Auto Industry Leader, Digital Results Analyst
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The Murray Group has been utilizing The Auto Trainer graduates for over 2 years now and we are impressed with the results. Trust Paul as he will work hand in hand with the Managers to help not only select them but give ongoing mentoring and guidance.

Darren Bosch General Manager Murray Honda
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I recommend Paul’s program without any hesitation and will continue to make use of his services when needed.He recently hired 2 candidates who rose to the top very quickly. One of them sold 16 cars in her first month!!!

Gary Harpestad Director of Finance Barnes Wheaton
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His common sense skills along with his 30-year experiences make him a true leader, coach and mentor for the auto industry. Anyone that we hire we automatically sent to Paul for training purposes.

Neale Harris Langley Gold Key VW
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I hired Paul Iacobazzi back in 1988 as a Sales rep . He is the ultimate person for mentoring as he has 30 + years of experience plus the passion to take people to another level

Kirt Gill General Manager Open Road Group
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We have utilized The Auto Trainer for our dealership and am very pleased with the outcome thus far. He has produced our top salesman of the year and needless to say we are thrilled. Cedric Gagne

Cedric Gagne General Manager, Murray Hyundai White Rock
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Paul has produced nothing but winners for our store and we will continue to develop our staff through his exceptional training program. His candidates are top-notch and we will continue to turn to Paul for his hiring techniques

Tom Pasemko Murray Abbotsford Kia General Manager


The Auto Trainer Of The Year 2019

Curts Kmyta Sales & Leasing Consultant
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The Auto Trainer Of The Year 2018

Aaron Li Capilano Audi
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The Auto Trainer Of The Year 2017

Roman Iacobazzi Destination Mazda
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The Auto Trainer Of The Year 2016

Frank Fang Open Road Mazda
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The Auto Trainer Of The Year 2015

Peter Vetra Murray Hyundai
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" Do not wait: the time will never be 'just right'. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.” Napoleon Hil

Aaron Li was a property manager and wanted to transition his career in 2016. He saw an ad on Indeed, met with Paul and soon was selling Toyotas. After 8 months an opportunity came along for Aaron to sell Audi . Aaron sold an amazing 170 cars at Audi last year (2018). He just started a new family and is well on his way to a remarkable career! His tip for those that are new….”stick with the process taught by The Auto Trainer”

Aaron Li Capilano Audi

Congrats to Roman for being the top performer for May at Destination Mazda in only his 4th month in the auto industry. Roman sold 3 cars in one day on two separate occassions and topped all performers with 14 cars sold. He hit several bonus levels including a fast start and made over $5000. He is off to a good start for Jan of 2017 with an amazing 15 cars sold to be the top gun award again for the month!! Over $8,000 made in January….impressive.Here is Roman with another MONSTER Month in May of 2017 with an amazing total of 22 cars month sold. How does a high school graduate make over $10,000 in one month? The auto industry gives you an opportunity to make “unlimited earnings” Needless to say I am most proud of my sons accomplishments thus far. I guess the “apple does not fall far from the tree ” after all.

Roman Iacobazzi Destination Mazda

Special Congratulations to Frank Fang of Open Road Mazda for selling an outstanding 169 cars in his first full year in the auto business. Frank has never sold anything before until he took the Auto Trainer program in 2014. He is proof in the pudding that if he can do it…anyone can do it! Frank contributes his success to constantly referring back to the manual taught to him by Paul Iacobazzi. Frank has now been promoted to selling Lexus with Pauls’ boss Kirt Gill!

Frank Fang Open Road Mazda

Chris was hired at Kia last year and was burnt out as a heavy duty mechanic. He soon transitioned his new career and got off to a flying start with 15 cars sold in only his second month. Chris sold an amazing 177 cars for 2016. More good news! Chris has recently been hired as a Manager only after 3 years of being in sales at Langley Gold Key! Congrats Chris.

Chris Maders Murray Kia

Paul has inspired me to continuously get out of my comfort zone and build my confidence. I believed that I can achieve anything I want if I stay focused and worked hard for it. Paul arranged an interview, and I was hired the same day. I’m excited to keep on growing and elevating in this business. I am now a consistent performer and sold 18 cars and delivered 13 in May 2016. I love my new career.

Mimi Vu Open Road Honda

I come from a hospitality background and was always overworked and underpaid. I met Paul through a craigslist ad and was impressed by his professionalism. He taught me how to slow down the process and “actively listen” to the customers needs.

Luke Michel Open Road Hyundai

Todd was a fisherman for over 20 years who decides to make a career change. Friends and family think he is nuts to consider the auto industry. He ignores them all and tries it and fails. One day he reads my ad on Craigslist and understands that he needs coaching and training. He takes my course and gets hired. Three weeks later he is on his way to an exciting new career in the auto industry averaging 11 cars a month.

Todd Flewelling Whie Rock Honda

Pierre met Paul Iacobazzi while he was conducting a training program at Douglas College. Pierre had a great sales background but never sold cars previously. We are glad to announce that Pierre(next to Paul) has been top of the board quite consistently and is thriving at selling pre-owned Hondas.

Pierre Lavallee Destination Honda

A Big Congratulations to Peter Vetra for his outstanding performance of 18 units sold at Murray White Rock Hyundai last month. Peter took the Auto Trainer program about a year ago and became a top producer after only 3 short months in the business. Peter continues to be the top producer month after month!

Peter Vetra Murray Hyundai

In only his 2nd year Ahad sold 133 cars and is on his way to a very successful career. Ahad was a security guard in a mall when he met Paul Iacobazzi and the rest is history! Here is Ahad and Roman Iacobazzi celebrating their wonderful achievements.

Ahad Ghasemzadeh Destination Mazda

Jerry took part in the very first Auto Trainer program back in 2013. He has been very successful selling luxury preowned cars at Company of Cars. He is consistently a top producer and sticks to the sales process taught by the training.

Jerry Chen Company of Cars